In the technological age when almost everything else has gone digital, it only makes sense for companies – either big or small to make their online presence felt as well. An increasing number of businesses are opting for the digital space not just through social media platforms, but also through their own websites. Even today,… Read More »
Why do you need Content Marketing? The marketing world in its entirety believes in the immense potential of Content Marketing. It is quite contextual in nature and this makes it very hard to provide a specific definition of the term. How a content marketing strategy is implemented depends from person to person or rather from… Read More »
On-page SEO vs. Off-page SEO: What do you really need? Having an efficient online marketing strategy is vital if you want to thrive in today’s business world. Making a functional, user-friendly website is just the first step! You need to use SEO to impress the search engine bots so that they give you a good… Read More »
Do you make use of Infographics in Marketing? Use of infographics in marketing in very common these days. In this age of big data, the entire gamut of digital marketing has shifted towards processing data and information. In such an environment, it is almost binding that the presentation of data be in a lucid format… Read More »
Why Outsource Digital Marketing? Are you ready to outsource digital marketing or the social media operations to a third party agency? With growing competition in social media or digital marketing and its huge impact in brand and reputation building, it might serve well to outsource digital marketing or the social media operations to a third… Read More »
Digital Marketing begins with Search Engine Optimization Under Digital Marketing services, it augurs well to start off with a website that primarily serves its purpose by fulfilling the information needs of the target audience. Search Engine Optimization or SEO for a website belongs to a rather recent genre of web technology since the inception of internet.… Read More »
eLearning in India and everywhere else in the world is slated to achieve a higher growth rate in future with its growing demand and adoption amongst the learners and trainers of all age-groups. eLearning is the learning delivered, supported, and exemplified through digital technologies and media. It includes Online Courses, Computer based Training, Web based… Read More »
Online Help Authoring Tools Technical writing can be described as simplifying complex information, concepts or procedures so that the users or readers are able to accomplish some goal or task. A technical writer uses a range of technical writing tools and skills to create easily understandable content for the targeted audience. Most technical writing companies… Read More »
We have come a long way when it comes to using ways to promote a business. It used to be billboards, magazines or newspapers a lot time ago. Today, the best way to attract and engage the customers could begin with a short video to promote your business by leaving an impressive message, quickly. Use of… Read More »
A career in Technical Writing in India took off in last two decades and it became a conscious career choice for job-seekers only in the past 10-12 years. Before that, almost all the technical writers in India found their careers in technical writing, accidentally. Many aspiring technical writers are not sure why do they need… Read More »