Tag Archives: Content Marketing

How to use your Website for Content Marketing?

Content marketing includes the use of content, social media and SEO to market a business through steps like - Create, Optimise, Publish, promote and measure.

In the last few years, the marketing landscape in the country has changed significantly. While in the earlier times, you could just put out an advertisement and get your product promoted, audiences today have become smarter. The brands whose content adds value in some way or the other to people’s lives are the ones that… Read More »

Content Marketing Strategy: An Unbeatable Practice

illustration of a hand holding a tool. Words "Strategy" and "Info" are printed.

Content Marketing has become the heart of marketing strategies and rightly so. Why is Content Marketing Strategy: An Unbeatable Practice? It is because not only does it help a business to grow but also nurtures relationships with customers – an aspect that distinguishes it from traditional marketing. The idea is to inform and educate your… Read More »