Category Archives: Business Writing

Use Short Videos to Promote your Business

We have come a long way when it comes to using ways to promote a business. It used to be billboards, magazines or newspapers a lot time ago. Today, the best way to attract and engage the customers could begin with a short video to promote your business by leaving an impressive message, quickly. Use of… Read More »

How can a Case Study help in Selling?

A case study is a piece of writing that highlights a problem faced by an individual or an organization and elaborates how it got solved. All the business decisions inarguably stem from a problem at hand with the decision being the best feasible solution. A case study defines the entire course of action from identifying… Read More »

Business Content Writing Needs of a Start-up

Business Content Writing Needs of a Start-up company may include a variety ranging from website content to promotional content. Let’s try to create a rough sequence of activities and stages during the early days of any business setup. Create a Business Plan It all starts with an idea to create and sell. Identifying the needs… Read More »

Who Needs a Content Vendor?

It is as early as toying with the idea of a start-up that the wannabe entrepreneurs would need a good hand at content. Be it an impressive pitch to raise venture capital or funding through a bank loan, all entrepreneurs need to sell their ideas that must also be presented beautifully. And this selling must… Read More »

Editing versus Writing

All editors are writers but all writers aren’t editors. I am quite sure most editors will agree with what I said above. Editing is different from writing and it is much more than proof-reading or reviewing. Those who don’t agree with that opinion, may be actually editing the content under the garb of reviewing and… Read More »

Creating an Effective Presentation

Presentations make a powerful medium to share information or sell products and services. Have you ever wondered what makes a PowerPoint presentation effective? Most of us are unsure when asked to make one. What makes a PowerPoint presentation become effective? Is it about the appealing visuals or catchy phrases? Or has it got to do… Read More »