How does the right colour scheme on a website help with conversions? Colours are an important aspect of how we see and perceive things. The visual appeal of any particular object or product is a huge determinant of whether We would buy it or not. Similarly, choosing the right colour scheme on a website can… Read More »
In the last few years, the marketing landscape in the country has changed significantly. While in the earlier times, you could just put out an advertisement and get your product promoted, audiences today have become smarter. The brands whose content adds value in some way or the other to people’s lives are the ones that… Read More »
Technical Writing Training in Lucknow With the advent of the digital age and related IT professions, technical writing has developed in to a writing style of its own. What started taking shape during World War II can be found everywhere today – from user guides for household electronics to whitepapers, and given the rapid growth… Read More »
What are Chatbots? Did you ever notice a small chat window, which pops up on a website, asking if it can help you? While one might think that it’s a human they are chatting with but it is actually a chatbot that has been programmed to assist you. Essentially, they are software applications that perform… Read More »
Being a content writer is not just about churning out articles one after the other. It requires a person to play many roles – a reporter, a salesperson, SEO and marketing specialist, an expert. You could be writing for a government website one day and a corporate blog after that. Career as a content writer… Read More »
How does technical writing training help boost your career in technical writing in India? Technical writing is all about presenting complex information in a manner that is structured, articulate and easy to understand. Often considered similar to content writing, technical writing training takes a different approach involving focus on improving analytical skills, communication skills, writing… Read More »
Be counted among the Top-notch Content Writers in India Going digital is no longer a matter of popularity. Having the presence on the world wide web has become a necessity. Businesses in India are shifting their operations online and are constantly working towards gaining a strong foothold on the web using high quality content created… Read More »
On the internet, your website is your identity. If you have a professional looking, dynamic website bundled with engaging content, it will not just attract visitors but compel them to come back again and again. Unfortunately, many businesses that have opted to create a digital presence for themselves have failed to utilize it to its… Read More »
Website – A crucial aspect of Online Identity For a business, a website is the most crucial aspect of its online identity. A lot of businesses go through the entire process of web designing only to end up with a website that surely looks good but does not yield the desired results. By desired results, we… Read More »
Why is Content Marketing Strategy an Unbeatable Practice? Content Marketing has become the heart of marketing strategies and rightly so. It is because not only does it help a business to grow but also nurtures relationships with customers – an aspect that distinguishes it from traditional marketing. The idea is to inform and educate your… Read More »