This post is for the School Principals or the Heads of Educational Institutions to know what makes a great school website and to understand the importance of having a useful website.
tips for school websites created by ascezen consulting
Since the increased rate of Internet penetration, more and more individuals and organisations have realised the importance of being available on the web. While a lot of individuals use websites as a means of personal branding and portfolio, for other organisations, especially those with a strong Brick and Mortar (offline) presence, it serves a great deal to establish their brand image on the Internet and make the most of the opportunities available here. The importance of having a great website for a school can’t be realized any better than these COVID-19 or the global lockdown in the year 2020.
Educational institutions, especially the schools, require a website that is not flashy, but instead, is minimalistic and lays emphasis on what’s the most important information they must convey. A good school website should provide value to all the stakeholders of the educational institution, be it the parents, students, and teachers. A few important questions one must ask before getting a school website ready, are as below:
Does the website enable visitors to quickly and easily find what they are looking for?
Does the website help in creating an engagement between the institution and the users i.e. students and parents?
Is the website easy-to-manage for the staff members?