Content is the soul of every communication transaction. It isn’t just about communication these days. The world has moved on to effective communication. Effective communication is about conveying the right information to the target audience in the most lucid and appealing way. The essence of good content lies in the way it is encoded and presented, keeping the target audience in mind. To understand the audience is just the first step and then starts the journey of communication, leading to a never-ending fruitful relationship.
In this dynamic world, all transactions have to be swift and effective. These transactions, most primarily, include sharing information, assisting users, and transmitting new ideas and concepts. So, eventually it means communicating with a purpose, a goal, or a definite motive. The world knows the communication genres that are employed today as Technical Writing, Content Writing, and Instructional Designing, e-Learning and so on. Nevertheless, the underlying principle remains to know the user and communicate to convey the message.