All editors are writers but all writers aren’t editors. I am quite sure most editors will agree with what I said above. Editing is different from writing and it is much more than proof-reading or reviewing. Those who don’t agree with that opinion, may be actually editing the content under the garb of reviewing and… Read More »
Presentations make a powerful medium to share information or sell products and services. Have you ever wondered what makes a PowerPoint presentation effective? Most of us are unsure when asked to make one. What makes a PowerPoint presentation become effective? Is it about the appealing visuals or catchy phrases? Or has it got to do… Read More »
Content can be audio, visual, textual or a mix of all of them. The idea is to always reach the audience and make the best appeal. It all depends on the type of content or information that needs to be communicated and the target audience. Talking in India’s context, print media was the biggest medium… Read More »
Content is the soul of every communication transaction. It isn’t just about communication these days. The world has moved on to effective communication. Effective communication is about conveying the right information to the target audience in the most lucid and appealing way. The essence of good content lies in the way it is encoded and… Read More »