How can a Case Study help in Selling?

By | May 23, 2014

A case study is a piece of writing that highlights a problem faced by an individual or an organization and elaborates how it got solved. All the business decisions inarguably stem from a problem at hand with the decision being the best feasible solution. A case study defines the entire course of action from identifying a problem to implementing a solution and getting desired results.

Picture showing the names of the parts of a case study: Background, Problem Statement, Alternatives, Solution, and Result.

Anatomy of a Case Study

Case studies demonstrate the problem-solving capability needed to address similar problems for other people as well as organizations. When presented to a potential customer, case studies form an impression that the vendor or the service provider has proven expertise in resolving the particular kind of problem.

Typically, the anatomy of a case study includes sections such as Company Background, Detailed Problem Statement, Possible Alternatives Considered, The Best Solution, and The Results – positively impacting the bottom line.

The best case studies would mention the names of the organizations, products, place and time to make it look real and verifiable. The icing on the cake happens to be a client testimonial that corroborates the claims made in the case study document. It helps a company pitching for assignments prove to its prospects that it has the required experience and expertise to solve their problems.

From the above sections, it can be made out how convincing it can be to use case studies in pitching for sales. No argument or claim can be better than saying it through past work. All this makes case studies a very potent, though silent, weapon to win over your competitors in battle of achieving sales targets. Despite all this, there is a very important aspect to case studies, which has to do with how well they are written.

At Ascezen, we create convincing and compelling case studies to help you boost your sales by strengthening the sales pitches. Our business writing team can do it for you at rates that mean nothing when compared to what they help your organization achieve.


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About Qais

Entrepreneur: Content Strategy, Business Consulting, Brand Consulting, Corporate Identity, Technical Writing, E-learning, Web Development, Digital Marketing, Training. As an Entrepreneur, I have provided strategic content consulting to various businesses and startups. With a good understanding of audience needs based on demographics, I have successfully helped many customers launch their brands. Excellence in Content Creation and Curation has enabled me to mentor writers and editors to create niche and valuable content that gets viral soon. On the management side, I have proven capabilities in setting up a winning Technical Writing/E-learning/Content Management team, developing and managing it to win projects and steer them to success. Possess more than 19 years of experience in Technical Writing, E-learning, Content Management, Web Content, Website Development, and Digital Marketing. Having spent more than 13 years in leadership roles, I have ensured quality of deliverables, timelines and budget, while effectively managing resources, risks, and people (all stakeholders). Besides this, I have been actively involved in conceptualizing and conducting soft-skills training programs at various educational institutions as well as IT & Software companies in India. Key Strengths: Business Consulting, Content Marketing Strategy, Start up Mentoring, Project Management Consulting, User Documentation, E-learning, Web Content Management, Digital Marketing, Marketing Communication, Training, Coaching and Mentoring.