On-page SEO vs. Off-page SEO: What do you really need?

On-page SEO vs. Off-page SEO: What do you really need? Having an efficient online marketing strategy is vital if you want to thrive in today’s business world. Making a functional, user-friendly website is just the first step! You need to use SEO to impress the search engine bots so that they give you a good… Read More »

Importance of Infographics in Marketing

Do you make use of Infographics in Marketing? Use of infographics in marketing in very common these days. In this age of big data, the entire gamut of digital marketing has shifted towards processing data and information. In such an environment, it is almost binding that the presentation of data be in a lucid format… Read More »

Outsource Digital Marketing or Social Media Marketing to an Agency?

Why Outsource Digital Marketing? Are you ready to outsource digital marketing or the social media operations to a third party agency? With growing competition in social media or digital marketing and its huge impact in brand and reputation building, it might serve well to outsource digital marketing or the social media operations to a third… Read More »

Digital Marketing Spread: SEO

Digital Marketing begins with Search Engine Optimization Under Digital Marketing services, it augurs well to start off with a website that primarily serves its purpose by fulfilling the information needs of the target audience. Search Engine Optimization or SEO for a website belongs to a rather recent genre of web technology since the inception of internet.… Read More »

eLearning: Choosing the Right Authoring Tool

eLearning in India and everywhere else in the world is slated to achieve a higher growth rate in future with its growing demand and adoption amongst the learners and trainers of all age-groups. eLearning is the learning delivered, supported, and exemplified through digital technologies and media. It includes Online Courses, Computer based Training, Web based… Read More »

Technical Writing Tools for Online Help Authoring

Online Help Authoring Tools Technical writing can be described as simplifying complex information, concepts or procedures so that the users or readers are able to accomplish some goal or task. A technical writer uses a range of technical writing tools and skills to create easily understandable content for the targeted audience. Most technical writing companies… Read More »

Use Short Videos to Promote your Business

We have come a long way when it comes to using ways to promote a business. It used to be billboards, magazines or newspapers a lot time ago. Today, the best way to attract and engage the customers could begin with a short video to promote your business by leaving an impressive message, quickly. Use of… Read More »

How Can Technical Writing Training Help Aspiring Technical Writers?

A career in Technical Writing in India took off in last two decades and it became a conscious career choice for job-seekers only in the past 10-12 years. Before that, almost all the technical writers in India found their careers in technical writing, accidentally. Many aspiring technical writers are not sure why do they need… Read More »

How can a Case Study help in Selling?

A case study is a piece of writing that highlights a problem faced by an individual or an organization and elaborates how it got solved. All the business decisions inarguably stem from a problem at hand with the decision being the best feasible solution. A case study defines the entire course of action from identifying… Read More »

Business Content Writing Needs of a Start-up

Business Content Writing Needs of a Start-up company may include a variety ranging from website content to promotional content. Let’s try to create a rough sequence of activities and stages during the early days of any business setup. Create a Business Plan It all starts with an idea to create and sell. Identifying the needs… Read More »