How does the right colour scheme on a website help with conversions?

How does the right colour scheme on a website help with conversions? Colours are an important aspect of how we see and perceive things.The visual appeal of any particular object or product is a huge determinant of whether We would buy it or not. Similarly, choosing the right colour scheme on a website can help… Read More »

How to use your Website for Content Marketing?

In the last few years, the marketing landscape in the country has changed significantly. While in the earlier times, you could just put out an advertisement and get your product promoted, audiences today have become smarter. The brands whose content adds value in some way or the other to people’s lives are the ones that… Read More »

Best Technical Writing Training in Lucknow

Technical Writing Training in Lucknow With the advent of the digital age and related IT professions, technical writing has developed in to a writing style of its own. What started taking shape during World War II can be found everywhere today – from user guides for household electronics to whitepapers, and given the rapid growth… Read More »

Chatbots: The new Marketing tool

Did you ever notice a small chat window, which pops up on a website, asking if it can help you? One might think that it’s human on the other side of the computer but it is actually a chatbot that has been programmed to assist you. Essentially, they are software applications that perform automated tasks,… Read More »

How can content writing training help your writing career?

Being a content writer is not just about churning out articles one after the other. It requires a person to play many roles – a reporter, a salesperson, SEO and marketing specialist, an expert. You could be writing for a government website one day and a corporate blog after that. Career as a content writer… Read More »