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Content Marketing Strategy: An Unbeatable Practice

Content Marketing has become the heart of marketing strategies and rightly so. Why is Content Marketing Strategy: An Unbeatable Practice? It is because not only does it help a business to grow but also nurtures relationships with customers – an aspect that distinguishes it from traditional marketing. The idea is to inform and educate your… Read More »

How does the right color scheme on a website help with conversions?

Using the right color scheme can make your website much more impactful Colors are an important aspect of how we see and perceive things.The visual appeal of any particular object or product is a huge determinant of whether We would buy it or not. Similarly, choosing a color scheme on a website that matches your… Read More »

How to use your Website for Content Marketing?

In the last few years, the marketing landscape in the country has changed significantly. While in the earlier times, you could just put out an advertisement and get your product promoted, audiences today have become smarter. The brands whose content adds value in some way or the other to people’s lives are the ones that… Read More »

Best Technical Writing Training in Lucknow

Technical Writing Training in Lucknow With the advent of the digital age and related IT professions, technical writing has developed in to a writing style of its own. What started taking shape during World War II can be found everywhere today – from user guides for household electronics to whitepapers, and given the rapid growth… Read More »

Chatbots: The new Marketing tool

Did you ever notice a small chat window, which pops up on a website, asking if it can help you? One might think that it’s human on the other side of the computer but it is actually a chatbot that has been programmed to assist you. Essentially, they are software applications that perform automated tasks,… Read More »